Shaun – Managing Director & Founder

Shaun's career reflects an exceptional combination of ambition, determination and a genuine commitment to improving British healthcare. Beginning with community-focused initiatives, he progressed from Nursing Studies into Healthcare Business, establishing himself as an accomplished and respected practice manager.

Throughout his career, Shaun has managed eight healthcare organisations and served as a Specialist Adviser to the Care Quality Commission, contributing to more than 350 primary care inspections. His extensive experience has provided him with invaluable insight into the operational, regulatory and financial challenges facing healthcare providers.

In 2020, Shaun established a medical centre, overseeing substantial growth before founding GPS to deliver innovative, reliable and cost-effective support to primary care organisations throughout the UK.

In 2024, he became Senior Managing Partner at an NHS practice serving 33,000 patients, whilst continuing to develop GPS and manage his property interests.

Driven by innovation, entrepreneurial ambition and a desire to make a meaningful difference, Shaun continues to follow his personal philosophy: “Do a job you love.”

 

Rubina – Head of Primary Care

As Head of Primary Care at GPS, Rubina is a passionate, proactive and results-oriented leader who believes that effective leadership is demonstrated through action, accountability and the ability to inspire meaningful improvements.

Recognised for her approachable and hands-on management style, Rubina leads by example, encouraging collaboration, transparency and open communication. Her commitment to maintaining an open-door culture reflects her belief that successful organisations are built upon trust, mutual respect and a genuine investment in their people.

Whether addressing operational challenges, improving service standards or supporting GP practices through periods of change, Rubina brings a practical, decisive and solutions-focused approach. She takes pride in understanding challenges, supporting colleagues and delivering positive outcomes.

With a strong commitment to primary care, Rubina is particularly passionate about reducing the pressures experienced by doctors, nurses and administrative professionals.

Through improving processes, removing unnecessary obstacles and championing operational excellence, she helps healthcare teams reclaim valuable time and concentrate on what matters most: delivering exceptional patient care.

 

Felicia Cunningham – Director of Operations

As Director of Operations at GPS, Felicia is a dedicated, approachable and collaborative professional who places considerable importance on teamwork, effective communication and maintaining consistently high operational standards.

With a strong appreciation for the importance of clear expectations and organisational accountability, Felicia believes that successful working relationships are founded upon transparency, mutual respect and honest communication.

Her supportive leadership style encourages colleagues to share ideas, address challenges constructively and work together towards common objectives. She recognises that a positive working environment is essential to achieving sustainable improvements and delivering dependable services.

Felicia is particularly passionate about creating a culture in which individuals feel valued, supported and empowered to develop their professional capabilities.

Through her commitment to collaboration, reliability and continuous improvement, she contributes to strengthening operational processes and encouraging consistently high standards across GPS.

For Felicia, successful leadership is about more than overseeing operations; it is about supporting people, building confidence and creating the conditions in which individuals and teams can achieve their full potential.

 

Richard – Head of HR and Infrastructure

As Head of HR and Infrastructure at GPS, Richard is a motivated, adaptable and people-focused professional who plays an important role in supporting the organisation's workforce and operational infrastructure.

Responsible for recruitment, onboarding and employee support, Richard is committed to ensuring that new colleagues receive a welcoming, organised and positive introduction to GPS. He also acts as a key liaison between employees and the organisation's external HR provider, facilitating communication and helping resolve workplace challenges.

Drawing upon his background in sales, Richard brings strong interpersonal skills, commercial awareness and a determined, results-driven approach to his responsibilities.

Approachable, resourceful and persistent, he believes that successful organisations depend upon effective communication, constructive relationships and a genuine commitment to supporting colleagues.

Outside work, Richard is an enthusiastic Nottingham Forest supporter, demonstrating the same loyalty and determination that characterise his professional approach.

Committed to personal development, he continues to embrace new responsibilities and opportunities to expand his expertise and progress within GPS.

 

Zak – Finance and Logistics Lead

As Finance and Logistics Lead at GPS, Zak is a disciplined, organised and detail-oriented professional who believes that success is achieved through consistency, accountability and a commitment to continuous improvement.

Supporting the organisation's financial and logistical operations, Zak adopts a structured and methodical approach, helping ensure that resources are managed effectively, processes remain efficient and high operational standards are maintained.

Growing up alongside five younger siblings helped shape his sense of responsibility, patience and appreciation for leading by example, qualities that continue to influence his professional approach.

Having previously spent five years working in automotive detailing, Zak developed exceptional attention to detail, precision and an understanding of the importance of delivering consistently high-quality results.

Outside work, Zak enjoys football, fitness and nutrition, maintaining an active lifestyle that reflects his discipline and determination.

Adaptable, dependable and enthusiastic about professional development, Zak welcomes new challenges and recognises that even modest improvements can contribute significantly to organisational efficiency and long-term success.

 

Cody – Sales Support Officer

As Sales Support Officer at GPS, Cody is an enthusiastic, personable and motivated professional who recognises the importance of building strong relationships, understanding client requirements and delivering an exceptional customer experience.

Supporting prospective clients throughout their introduction to GPS, Cody assists with initial enquiries, discovery conversations and identifying suitable services. He is committed to ensuring that every organisation receives a professional, welcoming and personalised experience.

Approachable and attentive, Cody appreciates that every GP practice faces different operational challenges. He takes pride in listening carefully, understanding individual circumstances and helping clients identify practical, cost-effective solutions.

Driven by a desire to learn and develop, he believes that successful relationships are built upon trust, reliability and effective communication rather than sales alone.

Outside work, Cody enjoys cars, particularly high-performance vehicles, with the Lamborghini Aventador SVJ being his dream car. He is also a dedicated Derby County supporter.

Inspired by the belief that persistence overcomes obstacles, Cody approaches challenges with resilience, determination and a commitment to continual improvement.

 

Ben – Administration Support Officer

As an Administration Support Officer at GPS, Ben is an enthusiastic, dependable and approachable professional who recognises the importance of providing reliable assistance and maintaining positive working relationships.

At 21 years old, Ben has embraced a varied and demanding role, supporting the organisation's daily operations through administrative coordination, telephone enquiries, communication management and technical assistance.

With a developing interest in technology and problem-solving, Ben also assists colleagues with VPN installations and IT-related enquiries, helping ensure that employees have the systems and access required to undertake their responsibilities effectively.

He particularly enjoys supporting the GPS Virtual Office, maintaining regular contact with colleagues and contributing to a welcoming, connected and supportive working environment.

Patient, helpful and conscientious, Ben believes that effective teamwork is demonstrated through everyday actions that make colleagues' working lives easier.

Outside work, Ben enjoys football, spending time with friends and being with his partner and son

Motivated by his family and professional ambitions, he continues to embrace opportunities to develop his skills, broaden his experience and contribute positively to GPS.

 

Shannon – Clinical Coding Support Officer

Shannon is a knowledgeable, analytical and dedicated clinical coding professional who brings more than a decade of NHS experience to GPS, with particular expertise in primary care and clinical information management.

Having worked within the NHS since 2015, Shannon has developed extensive experience in healthcare administration, clinical workflows and systems including EMIS and SystmOne.

Alongside her professional responsibilities, she is studying towards a degree in Digital Technology Solutions, specialising in data. This academic development complements her clinical coding expertise and strengthens her analytical and technical capabilities.

Shannon is particularly passionate about the increasing importance of accurate, reliable data within modern healthcare. She recognises that effective clinical coding supports patient safety, clinical decision-making, population health management and improvements in service delivery.

With a strong interest in digital transformation and emerging healthcare technologies, Shannon believes that combining practical primary care experience with technical innovation can significantly improve organisational efficiency.

Conscientious, forward-thinking and committed to continuous development, she takes pride in maintaining high standards whilst exploring opportunities to improve processes, enhance accuracy and contribute to the continued success of GPS.

 

Kelly – Complaints Service Lead

Bringing 21 years of NHS experience to GPS, Kelly is a compassionate, knowledgeable and dedicated professional who leads the organisation's complaints management service.

Supporting GP practices with patient concerns and complaints, Kelly recognises the importance of responding with sensitivity, professionalism and accountability. She believes that every complaint represents an individual who deserves to feel heard, understood and treated fairly.

Her approach combines empathy, effective communication and thorough investigation, ensuring concerns are addressed appropriately whilst identifying opportunities for organisational learning.

Kelly supports practices throughout the complaints process, from initial acknowledgement and investigation through to resolution, reflection and service improvement.

Understanding the increasing pressures placed upon primary care teams, she is committed to reducing the administrative burden associated with complex and time-consuming complaints.

Approachable, organised and solutions-focused, Kelly promotes a transparent and constructive approach that balances patient expectations with the responsibilities of healthcare providers.

For Kelly, effective complaint management is not simply about resolving concerns; it is about restoring confidence, strengthening relationships and helping healthcare organisations continually improve the quality of their services.

 

Sobia – Clinical Coding Support Officer

Sobia is an experienced, versatile and dedicated healthcare professional who brings more than 16 years of experience across the NHS and wider healthcare sector to GPS.

Her professional background encompasses medical reception, healthcare administration, medical secretarial services and phlebotomy, providing her with a comprehensive understanding of clinical operations and patient support.

Most recently, Sobia worked as a Senior Medical Secretary within the Paediatrics Department at Bradford Teaching Hospitals NHS Foundation Trust, further developing her expertise in coordinating patient administration and supporting clinical teams.

She has extensive experience using healthcare information systems, including IPM, Evolve, PPM, EPR and SystmOne, alongside involvement in data analysis and hospital validation activities.

A strong advocate for teamwork, communication and professional integrity, Sobia believes that effective healthcare depends upon collaboration, mutual respect and dependable administrative support.

Adaptable, conscientious and compassionate, she approaches her responsibilities with professionalism and attention to detail.

Through her broad healthcare experience and commitment to excellence, Sobia contributes to GPS's delivery of efficient, reliable and high-quality support to primary care.

 

Saimir – Clinical Coding Support Officer

As a Clinical Coding Support Officer at GPS and a recent medical graduate, Saimir brings valuable clinical knowledge, analytical ability and a genuine interest in improving healthcare quality and efficiency.

His medical education has provided a strong understanding of clinical terminology, patient pathways and the importance of maintaining accurate, accessible and comprehensive patient information.

Meticulous, conscientious and committed to professional excellence, Saimir recognises that effective clinical coding extends beyond administrative processing, contributing directly to patient safety, continuity of care and informed clinical decision-making.

He is particularly interested in improving document workflows, streamlining administrative procedures and identifying opportunities to reduce unnecessary pressures on busy GP practices.

Combining clinical understanding with a practical, solutions-focused approach, Saimir appreciates how even small improvements in information accuracy and accessibility can positively influence healthcare delivery.

Motivated by continuous learning and professional development, he welcomes opportunities to strengthen his knowledge and contribute to operational improvements.

Through his attention to detail, enthusiasm and clinical awareness, Saimir supports GPS's commitment to providing dependable, efficient and high-quality clinical coding services.

 

Sahera – Clinical Coding Support Officer

Sahera is an approachable, enthusiastic and dedicated professional who brings a valuable combination of healthcare experience, leadership capabilities and customer service expertise to GPS.

Having developed her career across retail management and the NHS, Sahera possesses a diverse range of transferable skills, including communication, organisation, problem-solving and the ability to manage competing priorities.

Her management experience strengthened her leadership abilities and commitment to maintaining high standards, whilst her NHS background provided valuable insight into the importance of compassion, teamwork and effective patient support.

Friendly, dependable and solutions-focused, Sahera takes pride in developing positive professional relationships and helping create an environment where colleagues feel welcomed, respected and supported.

She believes that excellent service is achieved not simply through completing responsibilities, but through the care, professionalism and consideration demonstrated in every interaction.

Naturally enthusiastic about meeting new people and expanding her knowledge, Sahera embraces opportunities for professional growth and development.

Through her positive attitude, adaptability and commitment to excellence, she contributes to GPS's culture of collaboration, reliability and consistently high-quality service delivery.

 

Louise – Clinical Coding Support Officer

Louise is a compassionate, experienced and dedicated healthcare professional who brings more than 30 years of patient-facing experience, alongside extensive knowledge of clinical coding and primary care administration, to GPS.

Having previously worked as a Clinical Coder at GPS for over 18 months, Louise has developed a strong understanding of the organisation's clinical coding processes and commitment to accurate, dependable service delivery.

Her earlier experience within general practice included clinical coding, medical reception and administrative responsibilities, providing valuable insight into the daily challenges experienced by primary care teams.

Louise also has more than three decades of experience as a dental nurse, strengthening her appreciation for patient care, confidentiality, teamwork and attention to detail.

Approachable, patient and dependable, she derives considerable satisfaction from supporting colleagues and knowing that her work contributes positively to healthcare services.

Louise particularly values the flexibility of working from home, enabling her to maintain a healthy work-life balance. Outside work, she enjoys travelling and spending time with family and friends.

Her experience, professionalism and supportive nature make her a valuable contributor to GPS.

 

Naj – Clinical Coding Support Officer

Naj is a knowledgeable, enthusiastic and committed healthcare professional who brings more than ten years of experience in primary care, medical administration and staff development to GPS.

Initially joining GPS as an Associate in April 2026, Naj's professionalism and dedication led to a transition into a salaried Clinical Coding Support Officer position in September 2026.

With extensive general practice experience, Naj understands the operational pressures facing primary care teams and the importance of accurate, accessible and well-maintained clinical information.

Previously working as a Training Coordinator, Naj supported staff induction, professional development, compliance monitoring and training delivery, developing strong communication, organisational and problem-solving skills.

Now applying this experience to clinical coding, Naj particularly enjoys reviewing complex medical correspondence, resolving challenges and maintaining high standards of patient information management.

Approachable, dependable and collaborative, Naj believes that professional success is achieved through sharing knowledge, supporting colleagues and contributing to collective improvement.

Committed to developing a rewarding career within primary care, Naj continues to expand clinical coding expertise whilst supporting GPS's delivery of efficient, accurate and reliable services.

 

Nadia – Clinical Coding Support Officer

Nadia is an accomplished, analytical and detail-oriented healthcare professional who brings a distinctive combination of frontline clinical experience, pharmaceutical expertise and quality assurance knowledge to GPS.

Previously working as a Lead Physician Associate within primary care, Nadia developed extensive knowledge of clinical practice, patient pathways and the importance of accurate information in supporting safe and effective healthcare.

Her experience also includes serving as Lead Quality Control Analyst at AstraZeneca, where she developed specialist capabilities in analytical procedures, quality assurance and maintaining rigorous professional standards.

This combination of clinical and pharmaceutical experience provides Nadia with a valuable perspective on healthcare operations, particularly the importance of accuracy, accountability and dependable systems.

Methodical, conscientious and solutions-focused, she understands that even minor details can have significant implications for patient safety and service quality.

Nadia believes that professional excellence is achieved through clinical understanding, meticulous attention to detail and a commitment to continuous improvement.

Through her varied expertise, analytical approach and dedication to maintaining high standards, Nadia supports GPS's provision of accurate, efficient and dependable primary care services.

 

Shauna – Clinical Coding Support Officer

Shauna is an experienced, conscientious and dedicated clinical coding professional who brings 20 years of NHS experience and specialist knowledge of healthcare administration to GPS.

Beginning her career as an NHS apprentice, Shauna developed a strong professional foundation, achieving Level 2 Business Administration and Level 3 Customer Service qualifications before progressing into clinical coding.

Throughout her career, she has acquired extensive experience in clinical information management, maintaining accurate patient records and supporting efficient healthcare workflows.

Detail-oriented, adaptable and methodical, Shauna particularly enjoys the variety and challenges associated with clinical coding. She recognises that accurate documentation and reliable clinical information are essential to patient safety, continuity of care and effective decision-making.

Proud of her NHS background, Shauna understands the demands facing GP practices and the importance of dependable administrative support.

Outside work, family remains her greatest priority, and she treasures spending time with her children and creating lasting memories.

Through her extensive experience, enthusiasm for learning and commitment to quality, Shauna contributes positively to GPS's delivery of accurate and efficient clinical coding services.

 

Justin – Clinical Coding Support Officer

Justin is a knowledgeable, analytical and results-driven primary care professional who brings 22 years of experience in general practice, organisational development, auditing and quality assurance to GPS.

Throughout his career, Justin has developed considerable expertise in practice improvement, performance monitoring, operational processes and maintaining high standards of healthcare service delivery.

His extensive understanding of primary care enables him to identify opportunities for improvement, strengthen internal procedures and approach operational challenges with practical insight and sound judgement.

Meticulous, dependable and committed to professional excellence, Justin recognises that accurate clinical coding and reliable healthcare information are essential to patient safety, continuity of care and effective clinical decision-making.

A strong advocate for collaboration and shared accountability, he believes that successful organisations encourage open communication, continuous learning and a commitment to achieving measurable improvements.

Within GPS, Justin applies his experience in auditing, governance and quality assurance to support clinical coding accuracy, operational efficiency and consistently high service standards.

Through his professional expertise, constructive approach and dedication to continuous improvement, Justin contributes to GPS's commitment to delivering dependable, effective and high-quality primary care support.

 

Swati Desai – Clinical Coding Support Officer

Swati is a conscientious, detail-oriented and motivated professional who brings a strong commitment to accuracy, organisation and maintaining high standards to her role as a Clinical Coding Support Officer at GPS.

Responsible for accurately translating clinical information and patient records into standardised medical codes, Swati recognises the importance of maintaining reliable healthcare data to support patient safety, clinical decision-making and efficient practice operations.

With a meticulous approach to her responsibilities, she takes pride in ensuring that information is recorded consistently and accurately, contributing to the integrity of patient records and the delivery of dependable clinical coding services.

Alongside her professional commitments, Swati is studying towards the ACCA qualification, demonstrating her ambition, self-discipline and enthusiasm for expanding her knowledge and exploring future career opportunities.

Outside work, Swati enjoys dancing, travelling to new destinations and relaxing with her favourite Netflix series.

Through her dedication, analytical mindset and commitment to continuous development, Swati makes a valuable contribution to GPS's delivery of accurate, efficient and high-quality primary care support.

 

Chloe Chairty – Clinical Coding Support Officer

Chloe is an experienced, dependable and highly organised clinical coding professional who brings ten years of NHS experience and a strong commitment to accuracy and professionalism to her role at GPS.

Throughout her healthcare career, Chloe has developed valuable knowledge of NHS working practices, clinical administration and the importance of maintaining accurate, reliable patient information.

Her extensive experience has strengthened her organisational abilities, attention to detail and capacity to manage responsibilities efficiently whilst maintaining consistently high professional standards.

Hardworking, conscientious and committed to delivering quality, Chloe recognises the essential role that accurate clinical coding plays in supporting patient safety, continuity of care and the effective operation of general practice.

Passionate about developing her professional capabilities, she welcomes opportunities to expand her knowledge, strengthen her clinical coding expertise and contribute positively to the wider team.

Outside work, Chloe enjoys photography, providing a creative outlet for her attention to detail, alongside spending quality time with her family.

Through her NHS experience, dedication and commitment to continuous improvement, Chloe contributes to GPS's provision of reliable, accurate and efficient clinical coding services.

 

Gina Gyemicseva – Clinical Coding and Telephony Support Officer

Gina is an experienced, approachable and versatile healthcare professional who brings more than ten years of NHS primary care experience to her role at GPS, combining expertise in clinical coding, patient communications and healthcare administration.

Supporting GP practices through accurate clinical coding and effective telephony services, Gina plays an important role in maintaining efficient daily operations and ensuring patients receive professional, responsive and compassionate assistance.

Throughout her NHS career, Gina has developed extensive knowledge of primary care processes, clinical systems and patient services, alongside strong organisational, communication and problem-solving capabilities.

Dependable, adaptable and committed to maintaining high standards, Gina recognises the importance of accurate patient information, effective communication and collaborative working in supporting the delivery of quality healthcare.

With a genuine passion for healthcare and professional development, she welcomes opportunities to broaden her expertise, embrace new responsibilities and progress within GPS.

Outside work, Gina enjoys baking, travelling and discovering different cultures. She particularly values meeting new people, exploring unfamiliar destinations and experiencing new opportunities.

Through her extensive primary care experience, positive approach and dedication to continuous improvement, Gina makes a valuable contribution to GPS's clinical coding and telephony services.